For example, the first one says "og:title" because this tag dictates the title of the webpage you want to appear at the top of your social media post. " text describing the meta property of each line above? The text that comes after it is the tag category of the OG tag, telling the social network you're posting to what type of content to look for on your webpage. ![]() Here's what they all look like below, with placeholder text in all caps denoting where you'd customize the content of each tag to reflect what you want the social media post to display. If you plan to use certain webpages or blog posts in your social media posts, there are few OG tags you'll include most often in each page: one for the webpage title, one for the image you want displayed, one for the URL of the webpage, and one for a one- to two-sentence meta description that describes the page. OG image tags tell social networks exactly which image to pull. Usually they'll do OK with the title, URL, and description, but they might have trouble picking the right image. ![]() If your webpage doesn't have OG tags in the code, they'll take a guess on where to find the right information. Some CMS's include meta tags automatically, while other websites need you to add them manually through the page's HTML. Open graph tags are the specific pieces of information that publishers can insert into their webpages so social networks know which site attributes to pull into the social media post. When you put OG tags in the head section of a webpage, social networks have a much easier time finding the correct information for each part of the social post. But where does each social network find that information? That's where open graph tags come in. Marketers need open graph (OG) protocol if they want to post better-looking content on social media. Also note that Twitter only automatically pulls in information from a link when you use Twitter Cards - not for regular tweets. LinkedIn has since adopted the same protocol Facebook originally developed, while Twitter uses its own open graph system that's based on the same conventions - although Twitter accommodates the Open Graph protocol if you already have it on your site. This is made possible using each social network's open graph protocol. ![]() When you share a website or an article on Facebook or LinkedIn, or via Twitter Cards, you'll notice each of these social networks automatically pulls in a few pieces of information into your social post: the website's title, an image, the URL, and a short description. Today, Facebook, Twitter, and LinkedIn all use open graph protocol to help publishers include more content on the front of their social media posts. Open graph is a protocol first created by Facebook in 2010 for extracting the title, images, URL, and meta-information from a webpage and displaying it in a social media post.
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